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Susanne Lauda

AGCO Corp.

Susanne Lauda

Director, Global Advanced Manufacturing Technology

Susanne joined AGCO Corporation in 2012, initially as a project manager for Manufacturing Automation. In her current role as Director, Global Advanced Manufacturing Technology she represents the business regarding the Enterprise PLM (Product Lifecycle Management) implementation at all global sites. This is an enabler for AGCO’s Design Anywhere Build Anywhere platform strategy because it allows the virtual collaboration between the plants. Expanding on this she also governs projects in other areas of the digital shop floor transformation, including the roll out of an AGCO tailored MES system.

Susanne is therefore one of the main contributors to the global strategy for Manufacturing 4.0 (Smart Factory) and is part of a team that introduces advanced production tools, such as Additive Manufacturing, Collaborative Robots, AGV’s and Wearable Technologies, as well as A/R and simulation tools to more than 45 factories around the globe.

Susanne holds a degree in Production Engineering from her native Germany and came to the United States in 1993 as part of the Space Shuttle manufacturing team. In April of 2017 Susanne received the prestigious STEP Ahead Award from the Manufacturing Institute for her achievements as a female in the manufacturing industry, and a few weeks later she was voted on the national BoD for Women in Manufacturing. Later that year she also received the Front Line Leadership Award from the Georgia Manufacturing Alliance.

In February of 2021 Susanne was being named one of 20 women making their mark in robotics and automation by the Society of Manufacturing Engineering (SME). Susanne is a past member of the Board of Directors for Women in Manufacturing (WiM), and she currently serves on the BoD for the ASM Materials Education Foundation. In her spare time Susanne is an avid equestrian.


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