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Steve Russell
CEO
Upstart 13


Cody Risner
Vice President of Continuous Improvement
Alphia
Map It Before You Build It: Why We Spent Six Months on a Digital Value Stream Map Before Writing a Line of Code
Day 1
8:30AM
Keynote
Most manufacturers sprint to a pilot, then wonder why it underdelivers. Alphia spent six months mapping their 18-step Quote-to-Cash process before writing a line of code — and deliberately reviewed Scheduling last. Hear why the discovery was the AI investment, and why they almost didn't do it. They're glad they did.
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